The Palais Auersperg is one of Vienna’s most historic event venues, combining baroque architecture with contemporary event concepts. Since 2025, the palace has been part of the portfolio of the Grünbacher Holding GmbH, led by entrepreneur and cultural manager Philipp Grünbacher.
In a recent LEADERSNET interview, Grünbacher shares insights into his career in the event industry, the evolution of modern events in Vienna, and why guests should always take home a piece of the city’s spirit.
Events in Vienna: From Classic Formats to Unique Experiences
Over the past few years, expectations for events have changed significantly. Today, guests are looking for more than traditional formats — they seek immersive experiences, entertainment, and memorable moments.
This philosophy shapes many of the event concepts developed by Grünbacher and his team. Their goal is to create events that evoke emotion and leave lasting impressions, whether through music, performance, or innovative entertainment formats.
The Palais Auersperg provides the perfect setting for such experiences. Located in the heart of Vienna, the historic palace offers an elegant backdrop for corporate events, cultural programs, and modern nightlife concepts.
Innovation in the Vienna Event Scene
Vienna is known worldwide for its rich cultural heritage, but the city’s event industry continues to evolve. To remain competitive, new formats and creative ideas are essential.
According to Grünbacher, successful events today must offer entertainment, quality, and originality. By closely observing international trends and adapting them for Vienna’s audience, his team aims to create event concepts that are both innovative and authentic.
At venues like the Mirage and Palais Auersperg, this vision translates into a diverse program ranging from dinner shows and concerts to nightlife events and lifestyle experiences.
Taking a Piece of Vienna Home
Vienna has long been one of Europe’s leading cultural destinations. Visitors associate the city with classical music, elegant architecture, and a unique atmosphere.
Through carefully designed events and experiences, Grünbacher aims to capture exactly that feeling. Guests should not only attend an event — they should experience Vienna and carry that memory with them long after the evening ends.
Read the Full Interview
You can read the complete interview with Philipp Grünbacher on LEADERSNET here:
